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Master paperon the effect of brand image on consumer preference: an assessment of meghna petroleum limited’s lube product. A brand is an asset we all accept this it has long been acknowledged in consumer markets yet in business to business markets, brands are frequently treated irreverently. Consumer behaviour and the preference towards a brand- pizza hut methodology executive summary the research report includes my research about pizza hut to analyze the consumer behaviour and the preference towards a brand. View brand preference research papers on an attempt has been made by the researchers to know the consumer preference regarding brand, price, quality, size . Consumer’s preference and consumer’s buying behavior on soft drinks: a case study in northern province of sri lanka brand, consuming period, preference and.
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